Vocation in the Valley

I Think I Get It

Marketing has always given me cold sweats whenever I think about the aspects of starting a microISV. Leah Maclean clears up some marketing misconceptions in her Marketing Has a Marketing Problem post.
From my understanding of the post, I can distill software marketing into, “Telling people why this piece of software built?” This is where you’ll find the passion and the belief.
If the marketing has to be any slicker than that, I’d wonder about the usefulness of the software. If the development team can’t tell you why they built the product how can you expect to make a compelling argument for someone else to use or buy it?

This entry was posted on Sunday, September 11th, 2005 at 12:40 am and is filed under Micropreneur. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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