Sturgeon’s Law And The Long Tail

I had never heard of Sturgeon’s Law until I heard it used in presentation by Cory Ondrejka about virtual worlds. Sturgeon’s Law is that “Ninety percent of everything is crap.” I’ve been following The Long Tail idea for awhile. The basic idea behind it, is that when you get rid of physical limitations, the crap (the 90%) becomes very important. I wouldn’t say that these “Laws” contradict one another, I think it just says that you can make money selling crap. Nothing Earth shattering, just my way of understanding what every MBA and sales-dude knows.

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